How to use congress content to promote your event

As a congress organiser, you always strive to put together a fantastic programme for each event, with qualified speakers, relevant topics and engaging sessions. Of course, highlight sessions and keynotes are the perfect way to effectively promote and market your congress.

So how can you highlight meetings to maximise their impact?

Session detail in online programme timetable

Link highlights in your programme

Naturally, your congress programme is available on the congress platform or on your website. As a new feature in our platform you have the opportunity to create links to individual sessions within the programme. This allows you to promote special content on your society’s home page and drive traffic to the programme. Visuals and enticing descriptions can make this even more attractive.

Use the permanent link to the detail pages throughout their lifecycle

Our platform provides a dedicated detail page for each session or talk, accessible at the same URL before and after the congress. During a live broadcast, your audience can also access the live stream through this detail page. This means you have a single web address per session to continuously link to the session content.

Enhance speaker profiles

If your event features exceptional speakers, it’s crucial to maintain and link to their attractive speaker profile pages. This adds credibility and encourages attendees to explore sessions featuring these esteemed speakers.

Extend the reach of your event with on-demand content and engaging widgets

Remember, your work doesn’t end when the congress is over: The on-demand content from previous congresses is a testament to the quality of your congress series. That’s why it’s important to use these resources for future promotions. Our platform offers widgets that allow you to feature selected sessions in mailings or on your website.

Show single videos for post-event communication

The On-Demand Player Widget allows you to play videos directly alongside the presentation slides, enhancing the user experience and making it easier for attendees to access and enjoy the content.

Dynamically link highlight sessions

Highlight teasers are a great way to promote selected sessions from a conference and direct users to the session library where they can explore more valuable content.

Custom solutions for your vision

At meta-fusion we have solutions tailored to different content ideas. We are happy to work with you to find the best solutions for your specific needs. Please don’t hesitate to contact us; we’d be more than happy to help. In conclusion, using keynote sessions and presentations to promote your congress through various channels will not only ensure a successful event, but also build a strong foundation for future congresses. With the right tools and strategies in place, you can effectively engage your audience and enhance the overall congress experience.

About meta-fusion

13 members of the core team of meta-fusion

meta-fusion GmbH is a leading provider of digital congress solutions, with 25 years of experience in producing webcast transmissions of conferences worldwide. We offer comprehensive hybrid meeting solutions and a digital congress platform “Digital Congress Resources” which provide real added value for events and long-term usage of knowledge content.

Our customers

Our main customers are scientific associations and congress agencies with whom we create future-proof business strategies in the field of scientific education and medicine. We prioritise customer orientation, flexibility and maintain long-term relationships. Our production teams are highly valued for their reliability and pragmatism.

We are based in Cologne, a family-friendly company with a dynamic working environment and potential for employee development.

Find more at www.meta-fusion.com